Marketing

Online business presence is so valuable and is non-negotiable these days. Marketing is a major part of that and is an entire world in itself. This world is ever changing, and any marketing expert is one who is constantly learning because there is ALWAYS something new happening in marketing.

As a lifelong creative with a passion for writing and design, I find joy in all things content creation and internet marketing. I spend my free time creating inspiring and helpful content for creators, designing things for work and for fun, blogging about the blogging lifestyle  ourbloglife.com, and editing. Of everything I do, I find the most joy in mentoring others in this space.

Feel free to reach out if you’d like to work with me!

6 Marketing
Strategies

Marketing is your most important in any form of brand or product advertising. In any business, your marketing strategy is what determines whether you reach your goal or not. With our marketing strategies, we know your goal is to grow your business while you enjoy yourself. These strategies are designed to help you reach the top of the peak. We provide them to you with a sense of urgency, so that they can be put into work immediately.

Sure, there will be setbacks, but if you use these five strategies wisely and well, it will leave no doubt in your mind that it was worth it. If you don’t have a marketing strategy, all the hard work in advertising might be for nothing and it doesn’t pay to work on something without knowing how to get the best measure of success for it. The following are 6 popular strategies that are widely used as a starting point for many more and are widely known, successful, efficient ways to advertise.

If you have more interest in marketing, follow along on ourbloglife.com and connect with me on @our.blog.life on Instagram, where we share more about blogging, content and marketing! Want to work with me on your specific marketing needs? Reach out below and let’s see how my team and I can help your business!

Social Media Marketing

Online social media is one of the most popular forms of marketing today because people tap into the information they need when they have time, rather like when they use social media platforms such as Facebook and Twitter. This is a great way to get your message out because it’s so easy to share information. You can’t always be the first one to post, but you need to be on top of everything that is being posted about your brand.

Branding

A company’s branding strategy is a very important part of their marketing plan. Your brand is like an umbrella that covers everything from your logo and slogan to the design and style of your products and services. Putting everything together in harmony creates an effective branding strategy that both attracts customers and retains them for the long term.

Sales Promotion

Sales promotion is a great tool used as a part of your marketing strategy. This is when you offer incentives or discounts to stimulate buyer interest in a promotion time frame. It is also designed to increase sales during a certain period and vary from brand to brand based on what works for them. This does not usually work for long term, but it can be very effective in providing short term results for specific product lines.

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Public Relations

Traditional PR was all about reputation and demonstrating it through the media and socially. Today, PR is about the ability to make your presence known the moment you are needed or have something to say. PR is also a way of managing your reputation and it’s considered a long-term marketing strategy by many.

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Cross Promotion

Partner up with others in your industry for free publicity and get plenty of your own in return. This is often done as part of a joint venture or endorsement deal. Contact other businesses that offer complimentary services and offer a promotion where each party shares their responsibility to promote the other. Even non-competing businesses can partner up successfully if they offer similar products or services.

Business Development

Business development is all about networking with the right people to advertise your business and conduct business in a positive way. It’s one of the most important factors of growing your business. The more known you are, the higher your likelihood of success in attracting new customers. The key to any marketing strategy is to promote yourself, your brand, and what you have to offer in a way that makes others interested enough to buy.

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