Marketing
Online business presence is so valuable and is non-negotiable these days. Marketing is a major part of that and is an entire world in itself. This world is ever changing, and any marketing expert is one who is constantly learning because there is ALWAYS something new happening in marketing.
As a lifelong creative with a passion for writing and design, I find joy in all things content creation and internet marketing. I spend my free time creating inspiring and helpful content for creators, designing things for work and for fun. Of everything I do, I find the most joy in mentoring others in this space.
While I no longer offer services, I have a robust network of professionals as passionate about marketing as I am! Feel free to reach out if you’d like to be connected with someone I trust & recommend!
Bonus Content! 6 Marketing
Strategies
Marketing is your most important in any form of brand or product advertising. In any business, your marketing strategy is what determines whether you reach your goal or not.
With the best marketing strategies, the goal is to grow your business while you enjoy yourself without stressing about it all. These strategies are designed to help you reach your full potential as a marketer and business owner.
The following are 6 popular strategies that can be used as a starting point for many more and are widely known, successful, efficient ways to advertise.
If you have more interest in marketing, or need help with it, reach out and I will connect you with a trusted referral partner who is as passionate about this as I am!
Social Media Marketing
Online social media is one of the most popular forms of marketing today because people tap into the information they need when they have time, rather like when they use social media platforms such as Facebook and Twitter. This is a great way to get your message out because it’s so easy to share information. You can’t always be the first one to post about every trending topic, but you can leverage this to your advantage in strategizing and posting about your brand.
Branding
A company’s branding strategy is a very important part of their marketing plan. Your brand is like an umbrella that covers everything from your logo and slogan to the design and style of your products and services, and what you put out online. Putting everything together in harmony creates an effective branding strategy that both attracts customers and retains them for the long term. Effective branding is crucial in maintaining a market share for your business.
Sale Promotions
Sale promotions are incredible tools used as a part of your overall marketing strategy. This is when you offer incentives or discounts to stimulate buyer interest in a promotion time frame. It is also designed to increase sales during a certain period but needs follow up to keep long term customers. Once the customer has been introduced to your company via a sales promotion, it is vital to keep them engaged with other marketing and retention strategies.
Public Relations
Traditional PR was all about reputation and demonstrating it through the media and socially. Today, PR is about the ability to make your presence known the moment you are needed or have something to say, specifically in your area of influence as a business. PR is also a way of managing your reputation and it’s considered a long-term marketing strategy by many. UGC is a popular way to increase brand awareness and positive PR coverage online.
Cross Promotion
Team work makes the dream work! Partner up and collaborate with others in your industry or niche for free reciprocal publicity and exposure. This is often done as part of a joint venture, such as a bundle giveaway for example. You can also become referral partners! Contact other businesses that offer similar products or services and offer a promotion where each party shares their responsibility to promote the other to appropriate customers.
Business Development
Business development is all about networking with the right people to spread the word about your business in a positive way. It’s one of the most important factors of growing your business. The more known you are, the higher your likelihood of success in attracting new customers. The key to any marketing strategy is to promote yourself, your brand, and what you have to offer in a way that leaves a positive impression, typically by making others feel good.
Featured Advertising Work
Home, DIY & Lifestyle
Wayfair, HART Tools, Target, Kichler Lighting, King Of Christmas, Nectar Mattress, Nathan James, Walgreens, Walmart, Harry & David, 1800Flowers, Sterilite, Wagner, RZMask
Food & Grocery
Kroger, Green Chef, Whole Foods, Sprouts, Hello Fresh, The Fresh Market, Mott's, EveryPlate, Clif Kids, Paleo Valley, Hu Kitchen, Orgain, Planet Oat, Sir Kensington's
Kids & Parenting
Creation Crate, Osmo, Kiwi Co Crates, Disney, Squeezamals, Piggy Paint, Squishamals, Kano Computing, Surprizamals, Shimmeez, Eat2Explore, KidSafe
Tech & Virtual
Adobe, Code With Us, Pinna.fm, Wondery Media, Amazon Prime, Trust & Will, RPNB Safe, Disney Movies, Haven Life, ZIIP Beauty, Husqvarna Automower, Feit Electric
Beauty & Wellness
DERMAE, FabFitFun, GNC, Replenix, Dossier Perfumes, Yardley, Lancome, Smashbox, Spa Sciences, NOW Foods, Great Lakes Gelatin, Palladio Beauty, Big Little Bar
Clothing & Style
Free Country, Mode De Vie, QALO Rings, Modern Gents, RSport, JORD Watches, Nexbelt, Cabi Clothing, Pact Organic, Loot Crate, Altra, Dr. Scholl's
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ⓒ 2023 Jennifer Wakumelo | Website by Bolinc Online Services